Arbor
Arbor is a purpose-driven platform empowering businesses to make sustainable choices and track their environmental impact.
Headquarters
Berlin, Germany
Industry
Sustainability Tech
Company size
11 — 50 employees
Funding
$2M
Services provided
— Branding
— Website design
— Marketing materials
The client
Arbor is a young and vibrant company with a big mission. Founded by a passionate team of environmental advocates, Arbor's platform provides businesses with the tools they need to become more sustainable. Their innovative approach leverages technology to simplify environmental data collection and generate actionable insights.
However, as a growing startup, Arbor faces the challenge of building brand awareness within the competitive sustainability tech space. They seek to connect with environmentally conscious businesses and empower them to make a positive impact on the planet.
The challenge
While Arbor's technology is impressive, their brand awareness currently lags behind established players in the industry. This hinders their ability to attract potential clients and establish themselves as a leader in sustainable business solutions.
Furthermore, many businesses lack the resources or knowledge to implement effective sustainability practices. Arbor desires to educate and empower these businesses, providing them with the tools and guidance needed to make a difference.
The solution
Our team will develop a vibrant and impactful brand identity for Arbor, showcasing their dedication to environmental responsibility. The design will be modern, professional, and communicate Arbor's commitment to helping businesses make a positive difference. We'll then create a user-friendly and intuitive web application that streamlines the process of tracking environmental impact.
The web app will leverage clean visuals and data visualization techniques to ensure users can easily understand their environmental footprint. Integration with popular business tools and platforms will further enhance the user experience and simplify data collection.
To complement the web app, we'll design compelling marketing materials, including a website and social media ads, that target sustainability-conscious businesses. These materials will highlight the benefits of Arbor's platform and inspire companies to take action towards a sustainable future.
The Result
By the end of this project, Arbor will have a distinct and memorable brand identity that sets them apart in the sustainability tech space. Their web application will empower businesses to effortlessly track their environmental impact and gain valuable insights for making sustainable decisions. Additionally, captivating marketing materials will attract new clients and solidify Arbor's position as a leader in corporate sustainability solutions.
This comprehensive solution will not only streamline Arbor's user experience but also empower them to champion change within the business world. The result will be a future where businesses actively embrace sustainability and make a positive impact on the environment.
Deliverables:
Brand Style Guide (including logo, color palette, typography)
Web App Design & Development (including data visualization features)
Responsive Website Design
Social Media Ad Creative & Targeting Strategies
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